Your Businesses Credibility is based upon your web site's overall visual appeal.
Stanford University did a study on 2,684 people to determine how people judged a web site's credibility. The study showed some interesting trends:
You have to ask yourself some difficult questions first. These questions should help you determine whether or not it's in your interested to spend the extra money to give your web site a professional design "facelift".
1. Check your web site statistics, are you getting enough visitors to warrant a re-design?
2. Does your business depend on people checking our your web site to make a decision to use your service?
3. Do you find that most of your clients are referred by word of mouth? If so, people will more than likely do a search to find out more information about your company since they have never heard of you. Usually recommendations only spark interest, they don't close the deal. Your potential client will want to know more about you before they make a decision.
4. While we think our free designs are good starter designs, have you been given feedback from your friends or clients that your site doesn't really fit your business?
5. Is your website the only "storefront" that your clients will get to see? If you provide a nationwide service, work out of your home, vehicle or do not typically have clients come to your office, your website will by the only reference your clients will ever see. Does your website reflect the quality of service you provide?
6. Does your competition make your web site look bad?