Your business is unique. It has it's own personal brand that you've built or are attempting to build. Your web site should reflect that brand. Your online identity will sometimes be the only chance you get at a first impression.

Custom Web Site Graphic Design

10 hours of consultation, design and revisions starting at 1000.00.

Your Businesses Credibility is based upon your web site's overall visual appeal.

Stanford University did a study on 2,684 people to determine how people judged a web site's credibility. The study showed some interesting trends:

Our result among consumers about the prominence of site design and overall look was not what we had hoped to find. Participants seemed to make their credibility-based decisions about the people or organization behind the site based upon the site's overall visual appeal.

To see the entire study go to: Consumer Web Watch

You have to ask yourself some difficult questions first. These questions should help you determine whether or not it's in your interested to spend the extra money to give your web site a professional design "facelift".

1. Check your web site statistics, are you getting enough visitors to warrant a re-design?

2. Does your business depend on people checking our your web site to make a decision to use your service?

3. Do you find that most of your clients are referred by word of mouth? If so, people will more than likely do a search to find out more information about your company since they have never heard of you. Usually recommendations only spark interest, they don't close the deal. Your potential client will want to know more about you before they make a decision.

4. While we think our free designs are good starter designs, have you been given feedback from your friends or clients that your site doesn't really fit your business?

5. Is your website the only "storefront" that your clients will get to see? If you provide a nationwide service, work out of your home, vehicle or do not typically have clients come to your office, your website will by the only reference your clients will ever see. Does your website reflect the quality of service you provide?

6. Does your competition make your web site look bad?

Here's a real example of what we can accomplish for your business.

The situation. Meet Gary Francis. After a long and successful career in the corporate sector, Gary is starting a new consulting business. While he liked our intial free design, we felt that his web site design did not reflect the value of his services.

While his credentials were very impressive, his design didn't reflect it. It was our task to create a design that reflected his new service and his impressive background.

Here's a quick background on Gary and his new business:

In 2004, after 27 years at Storage Technology Corporation (StorageTek), Gary Francis founded InflectionPoint Strategies, Inc. InflectionPoint Strategies is a management consulting firm specializing in the high technology market with a focus on strategic planning, marketing strategies, business development and management. Gary has more than 35 years of experience in the information technology industry.
At StorageTek, Gary was corporate vice president and general manager of the Automated Tape Solutions (ATS) business group. The ATS business group had responsibility for over $1.5B in sales and service of StorageTek’s industry leading portfolio of tape drives, tape libraries, virtual tape systems and complementary software.
During his career at StorageTek, Gary held various management positions within the information systems organization, disk and tape product marketing and corporate strategic planning. As the chief strategist, Gary was responsible for developing StorageTek’s corporate strategy encompassing product development, distribution, marketing, service, manufacturing, information systems and other key functional areas of the company. Other areas of management responsibility included sales, research and development, manufacturing and wafer fabrication.

Before.

Our thought process during the design phase.

Gary is a one man show. We wanted the site to reflect this. His clients aren't getting some kid that just received their MBA. They're getting Gary. We decided to make the site smaller and more personal. The idea was to convey a personal message from Gary to his future clients.

While Gary's web site is the main media used to convey his business, Gary made the decision to keep the website small and uncomplicated. He wasn't going to build tons of pages. Not only that but he wanted to keep his messages short and to the point. To accommodate his plan, we designed his content page to be smaller without getting that feeling that his website was empty.

Gary's old logo was creative and reflected his business name, but it didn't reflect the industry he was in. So, we redesigned Gary's logo to reflect a more corporate professional theme.

The inflection point graph was important to Gary and he wanted to included it into the new design. So we redesigned the inflection point graph and placed it at the bottom of every page.

Gary's initial color scheme reflected primary colors. After researching the Tape Storage Industry that Gary was serving, we found that the major color theme were corporate shades of blue. To improve credibility, a more corporate blue color scheme was used to reflect Gary's clients.

After:

Click here to view Gary's energized web design.